Apple Claims 20% of E-Book Market
Apple’s share of the e-book market is bigger than many previously thought
Taking the witness stand at the antitrust trial between Apple and the DOJ on Wednesday, Apple executive Keith Moerer revealed that the company obtained a 20% share of the e-book market shortly after launching its iBookstore in 201, and has maintained that share in the two years since. “E-book sales grew 100% last year at the iBookstore and it had over 100 million customers,” Moerer said, per Publisher’s Weekly.
Asymco analyst Horace Dediu estimated in February that Apple’s share of the e-book market was 24%. Other industry observers claimed at the time that the estimate was overzealous, pegging Apple’s share at 10% and allocating 65% of the market to Amazon and 25% to Barnes & Noble. Read more…